Argyll Ferries

Brief: In May 2011, Argyll Ferries Ltd, a subsidiary of David MacBrayne Ltd, was awarded the contract for the new passenger only ferry service between Gourock town centre and Dunoon town centre. Integral to this process was branding and we were briefed to develop a brand device and creative proposition for this new ferry service.

Creative: The branding element of the creative was developed to reflect the design lines of the two ships operating on this route, MV Argyll Flyer and the MV Ali Cat, and the landscape and portrait branding formats provide excellent standout. Our creative proposition has also been applied to marketing collateral, including advertising and literature and to internal and external signage, crew uniforms and the website.

Result: The new passenger service was launched in June 2011 and our client is delighted with the creative outputs and the way the project was managed from briefing through to application.