Message on a bun…
Wimpy in South Africa have come up with a fantastic campaign in order to promote the fact that they have Braille menus. Using food as a way of sending their message, they used strategically placed sesame seeds in order to produce a Braille message for their visually impaired customers. The message on the bun let customers know exactly what they were about to eat. This was a clever way for the brand to show that they cater for everyone.
Click here to see the campaign video.
The Blogging Brain Cell