Alien Fitness

Brief: This is our first international project and obviously, we’re delighted! In 2011, one of our ex Scottish clients landed in Dromana, Australia, and with her partner established Alien Fitness. Alien Fitness is dedicated to providing exceptional personal training and group fitness classes and we were asked to create an identity and supporting imagery for this exciting new company. Our client provided us with a mood board of images and icons that they liked and would like to see applied to their brand.

Creative: We’ve used a strong, dynamic and flexible typeface to build the brand identity. Black, green and chrome colourways are used to demonstrate a contemporary feel and the ‘swoosh’ ring gives the logo dynamism to reflect the energetic environment.
The brand has been developed to echo the space theme of the name and all elements have the ability to be separated for individual branding uses while still remaining recognisable and true to the integrity of the design.

Result: Our international client is delighted with the way we’ve managed all elements of the branding and the supporting imagery and over the coming months we’ll see our Alien Fitness branding being applied for a number of uses.