Scottish Squash and Racketball – Products

Brief: Scottish Squash and Racketball is the national governing body for the sports of Squash and Racketball in Scotland and in 2010, we were commissioned to develop a corporate identity for Scottish Squash and Racketball and individual brand devices for Squash and Racketball. In 2011, the brief was extended to include specific product branding for Squash and Racketball.

Creative: The product brand devices that we’ve created provide differentiation and we’ve used unique typefaces, graphics and colourways to highlight both sports. Racketball is presented with three devices to show the three participation options available and the Squash device has been created to reflect a distinct marque device.

Result: The product brand devices are now in use on a variety communications pieces including literature and internal branding and client feedback has been extremely positive.