Castle Precision Engineering
Brief: Castle Precision Engineering is an innovative and highly professional company manufacturing critical precision engineering components to high quality standards. It is regarded as one of the most advanced companies in the sub-contract machining sector and its client base includes some of the world’s leading organisations. Our relationship with Castle extends over a number of years and in 2010, we were briefed to produce a new corporate brochure to reflect the company’s continued investment in new technology, systems and training. We were also briefed to cascade the Castle brand device to advertising, signage, exhibition display and corporate wear and merchandise.
Creative: Working in collaboration with the team at Castle, the creative proposition focuses on the core qualities and competences of the company from its background and philosophy, through to its process for environmental performance. The brochure is distinctive in that it is square in format and measures 297mm x 297mm. To showcase Castle’s quality and competence deliverables, appropriate and informative text and full page images are used throughout. These are complemented with smaller images. Castle also prides itself on the professionalism and experience of its staff and the photography features staff operating the specialist machinery and participating in training sessions.
Results: Client feedback on the brochure has been excellent and the brochure has been used for new business targeting and at some of Europe’s major Engineering events. The creative applied to advertising, signage and exhibition display also reinforces the consistency of the brand messaging.