Cheque Centre – Spring Campaign

Brief: Cheque Centre is one of the UK’s leading alternative retail financial services companies with around 400 stores across Scotland, England, Wales and Northern Ireland. We were briefed to create and develop a point-of-sale campaign for the windows of the full estate of Cheque Centre stores across the UK and Northern Ireland. The campaign promoted the full range of Cheque Centre’s services during Spring and Summer of 2011.

Creative: The basis of the creative concept was to engage the target audience by demonstrating reasons why they would potentially require the services provided by Cheque Centre and the creative focused on a number of key scenarios relevant to the time of year and specific audience needs. It also communicated to customers that Cheque Centre had a comprehensive service offering.

Result: The delivery of a highly creative and design lead campaign promoting all of Cheque Centre’s services. The campaign also featured across the full estate from April until November.