Kilmacolm

Brief: The Kilmacolm 10K and 5K events are now a regular feature of the Scottish race calendar and the event organisers, Inverclyde Leisure briefed us to assist with the promotion of its Half Marathon and its 10K and 5K races. Key deliverables related to the targeting of serious runners and encouraging families to come along and take part.

Creative: In addition to collateral to promote the events, we believed the event actually needed a distinct identity. Therefore, we’ve developed a brand device for the event, which can be adapted to fit the event year and the individual races. The relevant versions of the logo were then utilised within the suite of posters created to encourage race participation from the audience groups.

Result: The brand and collateral were well received, and lead to the creation of race entry forms, race training plans, T-shirts for competitors and the development of a branded online booking system for the event. The Kilmacolm event continues to grow in popularity amongst runners and families alike.