live hebrides

Brief: Comhairle nan Eilean Siar l Western Isles Council introduced live hebrides l innse gall beò in 2009 as a specialist service to provide advice and to raise awareness of the benefits of broadband to businesses and organisations in the Outer Hebrides. A creative proposition was required for this short-term initiative and we were briefed to develop a bilingual brand look and feel that could be applied to a range of resource materials.

Creative:
As the geographic reach of live hebrides l innse gall bèo takes in the islands from Lewis to Vatersay, we created a digital pixel map of the area that we overlaid with the live hebrides l innse gall bèo branding and strap lines. The design concept reflects the energy and vibrancy of the initiative and the use of colours and digital graphics communicated the project benefits and deliverables to its audiences. The concept was applied to the project website, online communications, literature, signage and stationery.

Result:
The project brief and launch deliverables were achieved and our client commented on the excellent quality of the work.