Perimeter Advertising
The role and sophistication of perimeter advertising has increased dramatically in recent years with the evolution from the traditional static boards to highly visual LED systems. These systems facilitate individual advertiser messaging or full messaging across the entire perimeter area therefore providing advertisers with an excellent opportunity to communicate with audiences in local, national and global environments. The opportunities to view the perimeter advertising over the duration of a live or recorded televised event can be significant and similarly, those attending the event are also targeted with the same powerful brand messaging and graphics.
Over the past few months we’ve created and delivered perimeter advertising for two of our clients, Cheque Centre and mneTV. Cheque Centre is an alternative High Street finance provider with around 400 stores across the UK and mneTV is the Glasgow-based independent television production company and Scotland’s biggest producer of sports programmes. The creative deliverable for both has featured on live Scottish Premier League football coverage and communicates their individual brands and propositions to large UK audiences.
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