Quarriers – It’s a family thing
Brief: Quarriers is a Scottish charity providing practical support and care for children, adults and families at any stage of their lives. Since 1871, Quarriers has built on its expertise of providing a range of support to more than 17,000 people across 150 sites nationwide. In 2011, we were invited to review its positioning in the market place and subsequently briefed to develop an advertising campaign to generate increased brand awareness of the charity and the services it provides throughout Scotland.
Creative: The charity provides the people they support with all the crucial elements of a family unit, from caring through to the teaching of the essential life skills to look after themselves. In the first instance we reviewed the existing strap line of ‘Transforming lives’ and developed a new one bringing together all the family aspects of the charity. This resulted in the new line ‘It’s a family thing’ and the aim of this was to educate the target audiences of the family based orientation of the charity and the comprehensive support it provides. We then went on to create a campaign using powerful images and strong headlines which reinforced the key family orientated support provided by Quarriers to the different types of people it helps.
Result: The powerful and moving campaign has been extremely well received and successfully rolled out in key cities throughout the country using outdoor media, train advertising and within key press publications across Scotland.
Related links:
Quarriers – You’re not alone. Talk to us.