Sweeney’s Cruises – Corporate Literature

Brief: Sweeney’s Cruises operate a fleet of luxury passenger boats on Loch Lomond and offers an exceptional range of cruises in an environment renowned for its beauty, wildlife, history, legend and folklore. In 2011, we were briefed to create a suite of marketing and promotional literature and a new design for its website that would communicate to all audiences’ information about the fleet and the range of cruises available. New additions to the fleet also provide excellent venues for weddings and events and we were briefed to design targeted literature in support of these important markets.

Creative: Our key target was to showcase the Sweeney’s Cruises fleet to encourage visitors and tourists alike to enjoy all that Loch Lomond has to offer. We produced a six page brochure featuring photography of the individual boats and daytime, evening and seasonal imagery. This was supported with tour information, maps and prices. Our creative concept was applied to the website and for wedding and events literature and new photography was commissioned to reflect both packages on offer.

Result: The promotional literature was launched in time for the busy tourist season and the wedding and event literature has been distributed to a number of enquirers. More importantly, bookings have been made. The literature is also available as PDF downloads on www.sweeneyscruises.com