Sweeney’s Cruises – Website
Brief: Sweeney’s Cruises operate a fleet of luxury passenger boats on Loch Lomond and from the convenience of its base at the south of Loch Lomond, offers an exceptional range of cruises in an environment renowned for its beauty, wildlife, history, legend and folklore. In 2011, we were briefed to create a suite of marketing and promotional literature and a new design for its website that would communicate to all audiences’ information about the fleet and the range of cruises available.
Creative: Our key target was to showcase the Sweeney’s Cruises fleet and Loch Lomond and the website and literature were designed in tandem and to ensure consistency of branding, imagery and tone of voice. We’ve also introduced a gallery section featuring stunning, seasonal and emotive imagery of Loch Lomond.
Result: The website is informative in content and imagery and provides comprehensive information on Sweeney’s Cruises and Loch Lomond. Downloadable pdf’s are available for its cruises and for its wedding and event packages.